Interactive - Strategy Lead (Data & Analytics)

About Accenture：

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .

About Accenture Interactive：

As one of the key services under Accenture, Accenture Interactive is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accentureinteractive.com to find out more about us.

Key Responsibilities

• Digital Analytics Capabilities 

  • Work hands-on with Google Analytics and other similar tools to generate insights and recommendations in areas of website engagement, conversion optimization, media and campaign performance 

  • Conduct request-based ad-hoc insights analysis on traffic, performance & website engagement KPIs 

  • Consult client stakeholders on the opportunities/gaps in their current digital marketing analytics programs  

• Client/ Stakeholder Management  

  • Interface closely with client to deliver and implement recommendations that improves marketing initiatives outcomes 

• Project/ Deliverables Management 

  • Analyze analytics project requirements, create project prioritization & delivery plans 

  • Ensure projects delivered adheres to quality & delivery timelines as per contractual SLAs 

Experience, Attributes and Qualifications:

• At least 8 years’ experience in digital analytics, with 5+ years of experience in leading / managing a team of digital analytics & insights specialists 

• Should have at least 2 years of prior experience with website, media, campaign and content analysis, insights & reporting 

• Expert in Adobe Analytics / similar web analytics tools with proven experience of generating insight from business/web analytics data 

• Understanding of Google Marketing Platform ecosystem & its integration with Analytics 360 

• Should have a thorough understand of Digital Marketing KPI’s 

• Have exceptional communication skills and be able to manage client-facing responsibilities 

• Has the ability to adapt to, absorb and apply latest trends and thought leadership in the areas of analytics, business and technology 

• Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics 

• Ability to work with large globally networked and virtual teams and able to work with multiple stakeholders e.g. delivery leads, account management, clients and operational excellence teams 

• Strategic thinker with excellent skills in planning, team leadership and client communications. 

• Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics 

Good to Have 

• Certified in Google Analytics (Google Analytics Individual Qualification) 

• Understanding of technologies & principles required for implementation of AB Test /MVT/ Optimization techniques   

• Exposure to paid media platforms like Google Adwords…  

• Prior experience of working for automobile industry