Associate-Digital Marketing & Campaigns

Skill required: Digital Marketing & Campaigns - Campaign Management

Designation: Management Level - Associate

Job Location: Gurugram

Qualifications: BTech

Years of Experience: 1-3 years

About Accenture Operations

In today's business environment, growth isn't just about building value-it's fundamental to long-term business survival. So how do organizations sustain themselves? The key is a new operating model-one that's anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients-by harnessing talent, data and intelligence to revolutionize their operating models. Operations is one of four services that make up one Accenture -the others are Strategy and Consulting, Interactive and Technology. Visit us at www.accenture.com

What would you do?

You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area.

You will be working as a part of the Digital Marketing & Campaign team which helps clients with their digital campaign & digital marketing requirements. They help provide various services around list pull, list hygiene & lead uploads, providing data-driven insights to clients, and help them get better ROI from their various digital marketing initiatives. The team is primarily accountable for performing list pull from Client Database by writing complex SQL queries. They also leverage popular tools such as Adobe Creative Suite, Workfront Work Management Software, Atlassian Jira, etc.

Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.

What are we looking for?

We are looking for individuals who have the following skillset:

• Ability to perform under pressure
• Ability to establish strong client relationship
• Ability to handle disputes
• Ability to manage multiple stakeholders
• Ability to meet deadlines

Roles and Responsibilities

• In this role, you are required to solve routine problems, largely through precedent and referral to general guidelines
• Your expected interactions are within your team and direct supervisor
• You will be provided detailed to a moderate level of instruction on daily work tasks and detailed instruction on new assignments and the decisions that you make that would impact your work
• You will need to be well versed with basic statistics and terms involved in the day to day business and use it while discussing with stakeholders
• You will be required to help in the overall team's workload by managing your deliverables and help the team when required
• You will be an individual contributor as a part of a team, with a predetermined focused scope of work.

Please note this role may require you to work in rotational shifts.