Salesforce Marketing Cloud Application Lead

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• Project Role :Application Lead
• Project Role Description :Lead the effort to design, build and configure applications, acting as the primary point of contact.
• Management Level :9
• Work Experience :6-8 years
• Work location :Bengaluru
• Must Have Skills :Salesforce Marketing Cloud
• Good To Have Skills :Adobe Marketo Engage
• Job Requirements :
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  • Key Responsibilities : A:Interact with customers for requirement gathering and align on Campaign strategy B:Create solution blueprint and detailed design from requirements C:Build application from Technical design using configuration and customizations D:Design and build integrations API based E:Create documentation for functionalities developed F:Perform Code review and Code Optimization G:Create reports to measure Campaign effectiveness
    
  • Technical Experience : A:Experience in building personalized campaigns leveraging Email Studio B;Experience in Data Extensions, Customer Segmentation, Email Sends, Reporting, etc C:Hands on experience in programmatic development in SOQL, SQL, AMP Script, HTML, D:Experience in tools like Journey Builder, Audience Builder, Content Builder, Contact Builder related activities E:Experience in integration with Salesforce Sales/Service Cloud, Commerce Cloud F:Good to have knowledge on Social, Mobile, SMS,, Dataroma
    
  • Professional Attributes : A:5 years of experience in various SDLC roles with minimum 2 years of experience in Salesforce Marketing Cloud B:Must have good communication skills and capable of managing discussions with client C:Self-driven and individual contributor
    
  • Educational Qualification : A:15 years of full time education B:Bachelor/Masters degree in Engineering/Technology
    
  • Additional Information : SFMC Email Specialist/SFMC Developer/SFMC Consultant/SFMC Administrator/Pardot Consultant

15 years of full time education