Marketing Data Analyst
LOCATIONS:
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
In today’s business environment, growth isn’t just about building value—it's fundamental to long-term business survival. So how do organizations sustain themselves? The key is a new operating model—one that's anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients—by harnessing talent, data and intelligence to revolutionize their operating models.
Operations is one of four services that make up one Accenture –the others are Strategy and Consulting, Interactive and Technology.
The Marketing Data Analyst is responsible for gathering business requirements, designing, and implementing reporting and analytics solutions for marketing and sales data.
Role Responsibilities:
- Build Reports and Dashboards with Sales and Marketing Data based on requirements specified by the client
- Gather requirements from cross functional stakeholders
- Data collection to understand the landscape (pulling data from multiple databases)
- Track and analyze online channel activation data for different channels
- Create Sales paretos by channel (online vs store vs others) - analyze size, changes in volume of each of the sales channels of top distribution partners in retail and telecom
- Help develop search intelligence by analyzing competitor data
- Set up digital execution tracking to understand how much volume is coming on partner pages, how many are clicking to our page, etc.
- Automate the manual data entry process, scraping efforts to automate data collection and ingestions
- Set up web scraping to collect data using python
- Provide inputs to the business in understanding the levers to drive sell-out performance
- Provide inputs to the business to develop an analytical framework to assess the health performance or our business in digital sales channels of our distribution partners
Basic Qualifications:
- Bachelor’s Degree
- Minimum of 2 years of experience in Marketing Analytics or related areas
- Minimum of 1 year of experience using SQL
- Minimum of 6 months of experience using Python / JavaScript
- Minimum of 1 year of experience with data visualization and ‘Report Dashboard’ development experience in Tableau, Data Studio, Power BI, etc.
Preferred Qualifications:
- Advanced MS Excel – demonstrated proficiency in developing and deploying analytical solutions
- Strong background in KPI Dashboards development and automation, and information systems management
- Strong design skills in ‘Interaction User Reports’ like navigation, drills, sharing, etc.
Professional Skills:
- Strong analytical skills
- Excellent communication skills – oral and written and
- Excellent stakeholder management skills
- Self-driven, ability to work in an unstructured environment with minimal supervision
What We Believe
We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.
Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here
Equal Employment Opportunity Statement
Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Accenture is committed to providing veteran employment opportunities to our service men and women.
For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement.
Requesting An Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
Join our Talent Community
See the latest jobs, news and events by joining our talent community:
{{$comment.date}}
{{answer.date}}