Interactive - Social Media Region Lead (China)

About Accenture：

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .

About Accenture Interactive：

As one of the key services under Accenture, Accenture Interactive is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accentureinteractive.com to find out more about us.

Key Responsibilities

The RegionalContent Authoring  social media lead plays a key role owning strategy and execution across multiple country markets. providing “best in class” service to clients, partner agencies and internal teams. The lead will develop strong, strategic plans and engaging content, along with seamless market management, understanding the cross-channel opportunities and optimization. ​

• Own the regional social strategy and execution including comprehensive campaign and content strategies with a focus on audience goals, leading segmentation analysis, developing customer journeys​

• Play key role in the development of global strategy, guidelines, optimization and thought leadership​

• Understanding the overall mission, vision, goals, strategy and expectations from our clients​

• Oversee, analyze, optimize and all executions to meet or exceed overall requirements and expectations of the contract, and are on time, on budget and are of the highest quality across strategy, content, publishing, community management, customer care and reporting​

• Represents the team with clients as thought leader; develops industry/vertical expertise as needed and leverages engagement knowledge and experience to be a recognized engagement expert

• Develop/update regional and market strategy, guidelines, POVs and process​

• Oversee and mentor a team of market-specific social media managers and community managers, and the associated executions within all areas of the social program​

• Collaborate with an interdisciplinary team on the conceptualization, development and deployment of brand and market campaigns​

• Manage the social customer care program for the EU region inclusive of tech, process, response, adherence to SLAs and optimizing for positive outcomes​

• Oversee and analyze performance reporting to identify trends for optimization​

• Ensure adherence and consistency of social guidelines, brand voice, experience quality,  best practices and community/platform specific protocols​

• Overseeing all day-to-day deliverables to ensure client expectations are met​

• Present thought-leadership to clients and peers within related landscapes ​

• Work with team leadership to define success upfront and measure results accordingly, both qualitatively and quantitatively.

Experience, Attributes and Qualifications:

• Minimum 8 years previous experience in digital/social marketing, Public Relations or Communications or equivalent professional experience. ​

• 3+ years experience as a lead of a  social publishing and/or digital engagement team for a large brand/organization ​

• Expert-level knowledge of social media and the online space – including influencer, Social customer care, social CRM, social listening and publishing technologies​

• Extensive knowledge of modern and emerging channels – including but not limited to Weibo, Wechat, Redbook, Tiktok etc.​

• Understanding of the landscape of modern and emerging channels trends – both audience behavior insights and integration of the cross-channel experience​