Interactive - Social Insights Analyst

About Accenture：

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .

About Accenture Interactive：

As one of the key services under Accenture, Accenture Interactive is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accentureinteractive.com to find out more about us.

Key Responsibilities

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Manage social listening insights workstream and end client user interaction across various stages like requirement validation, secondary research, boolean query creation, social data curation, categorization/ clustering, sentiment and thematic analysis, and insight generation to report creation.​

• Independently manage social listening, channel analytics, platform workflows delivering high-quality output​

• Interact independently with designated client resources regarding work objectives, expected outputs, timely delivery and follow up queries/ resolution.​

• Collaborate with India and Onshore resources to ensure seamless program delivery​

• Manage configuration on leading social media technologies to harness insights for the client​

• Troubleshoot frequently occurring technical issues/ process gaps​

• Coach junior resources on product, process and analytics capabilities.​

• Ensure high client satisfaction through timely and high-quality deliverables.​

• Suggest and prototype net new value additions and process improvements to maximize client value from analytics outputs.

• Help in documenting client objectives, expectations on end output and subesquently plan, design and setup social listening/analytics program​

• Support platform configuration by setting up queries, channels, alerts & dashboards ​

• Maintain queries on regular basis to ensure continous flow of relevant data for analysis and insights generation ​

• Perform data analysis to understand key discussion areas, themes, sentiment drivers, consumer perception around client defined focus areas​

• Generate and deliver social insights report on scheduled basis with the analysis findings and insights / recommendations for client to action​

• Conduct review sessions with the client to take through the reporting insights and gather feedback​

• Closely monitor social data to spot and report key areas for client to action ​

• Provide training and coaching to new joiners in the team on platfoorm setup and report generation process

Experience, Attributes and Qualifications:

• Bachelors/Masters in Marketing / Communications / Science with work experience of 3-6 years​

• Innate social media savvy – understanding of various platforms, content types, business linkages​

• Hands on expertise on social tools like Social Studio Sprinklr, Brandwatch, Hootsuite, Talkwalker, etc.​

• Experience in Social Media AND/OR Secondary marketing research​

• Strong report writing skills with the ability to build the story from data ​

• Good communication skills. Ability to work with cross functional teams​

• Exposure to traditional media / social media - Facebook, Twitter, Blogs, Online News, etc..​

• Analytical and problem-solving abilities​

• A mindset / knack for learning / absorbing technical and business domain knowledge​

• Organized, detail-oriented and results focused​