Financial Services Client Group Marketing Specialist

Title: Financial Services Client Group Marketing Specialist
Organization: Corporate Function/Marketing + Communications
Location:  Chicago

Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.

Corporate Functions – Marketing + Communications
As part of this team, you’ll play a key role in helping Accenture execute its strategy. You’ll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

Overview of North America (NA) Marketing + Communications

The North America Marketing + Communications team shapes and activates marketing and communications strategies across the marketing lifecycle that fuel growth for Accenture’s $20B+ North American market (United States and Canada).  Its cross-functional team drives category brand positioning in the North American market, curates end-to-end client experiences to drive the local growth agenda, empowers and positions Accenture’s leaders, and engages and inspires the company’s North American people, recruits and alumni. It positions Accenture in the heart of local innovation, business and technology communities and champions programs for equality, inclusion and diversity within Accenture North America and the communities it serves.

Together with industry and local marketing colleagues, the Financial Services (FS) Client Group Marketing team works hand-in-hand with Accenture client account teams to design and deliver strategic, targeted and insight-led marketing programs. These programs aim to increase client mindshare, strengthen client relationships, and drive growth within specific North America priority accounts.  The team combine the best of marketing content and events with bespoke and innovative tactics to create differentiated client experiences and campaigns to help clients understand the unique value Accenture can help them create. 

Role description

The Financial Services (FS) Client Group Marketing Specialist is responsible for supporting the FS Marketing Manager in designing and implementing marketing programs for priority client accounts in the Northeast marketplace.

Together with the FS Client Group Manager, you will work with account teams to develop deep insight into the client’s priorities and combine this with insight into industry and technology trends, competitive environment, and Accenture’s capabilities and experience to really understand the opportunities at the account and how best to differentiate Accenture.

Your programs may support all stages of the sales lifecycle; they may:

• Inspire clients to keep Accenture front-of-mind and sow the seeds for new opportunities within the target account

• Nurture client relationships and grow interest in Accenture’s unique capabilities

• Influence client perceptions to build confidence and preference for Accenture to position us for success in strategic deals

• Advocate – build client trust and loyalty to help Accenture develop long term strategic partnerships

You will help to develop and execute an account-specific marketing strategy aligned with account priorities, blending the right mix of tactics and channels to reach and engage the target decision makers and buyers at the client. There is real opportunity to bring creativity to the role and you should be confident in developing and selling in new and innovative ideas to your account based marketing (ABM) account manager and, in turn, account leadership to increase differentiation.

Throughout your programs, you will track the KPIs outlined in the marketing plans to measure and optimize your on-going impact on reputation, relationships and, ultimately, revenue.

This role requires someone with hands-on marketing experience, excellent communication, project management and stakeholder management skills – as well as an eye for design, a creative mindset and ability to delve into details.

Primary responsibilities include:

Project management and reporting

Support the FS Client Group Manager in the delivery of  programs which differentiate Accenture from competitors, help expand the number and strength of our client relationships, educate clients as to the full breadth of Accenture’s capabilities and create a preference for Accenture at key clients.

Activities include: Tracking and updating the marketing plans; developing agenda and materials for meetings with client account leads; sourcing relevant content and events from across the business; producing reports on client engagement and campaign performance; and making recommendations on future activity.

Support campaigns across the Client Group, through use of martech applications such as Eloqua, Brandmaker, PowerBI metrics, for client-focused campaigns.

Campaign management

Manage and support account-specific campaigns or cross-account campaigns to help position Accenture for success in key deals or create awareness of our offerings and thought leadership among our priority accounts to drive new pipeline. Channels may include direct mail, events, social media, email and web.

Activities include: Developing campaign plans and pitching them to account teams to secure budget; developing campaign messaging; implementing the campaign using Salesforce CRM system and input from internal and external teams and agencies; utilizing data to optimize campaign performance; documenting lessons learnt and best practice.

Deliverable development

Design and develop the deliverables required as part of our marketing efforts and deal-based marketing campaigns.  Deliverables may include thought leadership, videos, websites, infographics, brochures, posters and banners – among others.

Activities include: Writing briefs for deliverables; collaborating with our internal and external creative agencies and digital teams; managing approvals with account team; writing copy; creating simple mock-ups of emails and web pages; drafting social posts, etc.

Research

Provide insights to the account team on their key clients and their account. Use these insights to support the development of client-centric marketing programs.

Activities include: Stakeholder profiling; account research; competitor research; social media connections analysis.

Training

Help account teams to use social media to position Accenture as thought leaders and themselves as experts in their fields.

Activities include: Coordinating third party trainers; providing training to account teams on LinkedIn and LinkedIn Elevate.

Qualifications

• Bachelor’s degree or equivalent
• Minimum 4 years of marketing experience, ideally in professional services or other B2B organization. Account based marketing or pursuit / deal-based marketing experience highly desirable

Professional skills:

• Broad marketing skill set, including campaign management, deliverable development and measurement and reporting. Demonstrable experience in using different channels, including social media, email and direct mail.
• Brilliant project management skills and ability to manage multiple projects in a deadline-driven environment
• Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels
• Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organization
• Team player with great interpersonal skills
• Creativity and innovation in how to achieve cut-through and differentiation for campaigns
• Enthusiasm, passion for marketing and can-do attitude
• Experience with Salesforce or similar CRM desirable, e.g. reporting, campaign set up
• Experience using Eloqua (or similar email platform) desirable
• Good knowledge of Microsoft PowerPoint and Excel
• Design skills are nice to have, but not essential
• Demonstrated leadership in professional setting; either military or civilian
• Demonstrated teamwork and collaboration in a professional setting; either military or civilian