Marketing Specialist - Acquisition

Marketing Specialist aligned to Infinity Works

Career Level 9

Location: Leeds

Salary: Depending on experience + excellent benefits

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

“Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” – Julie Sweet, Accenture CEO

We’re looking for a talented Marketing Specialist to join our Marketing + Communications (M+C) team. At Accenture, M+C is responsible for global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; digital marketing; recruitment marketing; thought leadership content development, client-centric marketing; and industry, service line and geographic marketing campaigns. This role will involve working across our M+C community, but primarily working closely with our recent acquisition, Infinity Works.

Infinity Works, part of Accenture, is a product engineering company, specialising in using full stack, cloud-native, and data-driven approaches to solve customers’ problems. From tier-one retailers to disruptive fintechs, and in some of the largest digital-led projects in the public sector, our team delivers across diverse industries through our unique working culture, values, and technical expertise.

Job Summary

We’re seeking a highly organised and strategic Marketing Specialist to work collaboratively with our acquisition Infinity Works and across Accenture teams. They should have a genuine interest in transformative technology and be comfortable managing multiple distinct marketing projects at once. 

The Specialist will report into the Marketing Manager for Infinity Works and work closely with key stakeholders across the Infinity Works business. Note that Infinity Works was acquired by Accenture in 2021, so a key part of this role will be to help integrate the business into Accenture to ensure a consistent message to the market and target audiences.

The Specialist will plan, create, and execute a number of integrated marketing initiatives designed to raise brand awareness, support customer acquisition, and assist with talent acquisition. The candidate will be experienced in marketing communications, strategy, analytics, and stakeholder management.

The successful candidate will have the experience and the confidence to take a detailed brief from stakeholders and translate it into compelling and engaging activities that resonate with the target audience. They will have excellent writing skills, including content development and social media, and experience organising events.

We’re looking for a proactive and flexible team player with excellent problem-solving skills, and a high level of comfort handling multiple projects at any one time. The candidate should be comfortable working at speed, with meticulous attention to detail. The role will include working with specialist marketing agencies, business stakeholders, and partner marketing teams.

Key Responsibilities/Position Details

• Plan, create, and execute a schedule of high-quality integrated marketing campaigns and activities for defined target audiences.
• Implement marketing campaigns designed to either raise brand awareness, generate new business, or support talent acquisition initiatives.
• Support with content creation for and management of Infinity Works’ digital channels, including the website and social media accounts, as and when required.
• Create a range of marketing assets and material, including articles, videos, promotional copy, and social media content. You may not write/design these yourself, but supervision of the agency/freelancer delivering the work will be required.
• Work closely with colleagues across the business to create referenceable case studies and customer stories.
• Support and work with colleagues to deliver external events – including partner, industry, and customer events –  and identify speaking opportunities at third-party events.
• Track and measure the performance of marketing campaigns and activities, and use data where relevant to improve marketing effectiveness.
• Work closely with colleagues across the Accenture M+C Community to deliver campaigns, ensure efficiency, and share learnings.
• Work collaboratively with approved external agencies as required and delegate work to ensure work is produced to standard and to brief.
• Build and maintain strong relationships with strategic partner marketing teams to maximise marketing opportunities and available funding.
• Work closely with the Marketing Manager to report on marketing performance against goals, assist with strategic planning, and deputise as required.
• Act as one of the business’ brand ambassadors to ensure continuity of branding and messaging across all marketing activities.

Knowledge and Skill Requirements

• Good level of general marketing experience required.
• Proven working experience delivering integrated marketing campaigns.
• Results-driven with the ability to measure the performance of marketing activities.
• Broad overall business acumen and strong interest/experience in tech.
• Proactive, self-motivated, and a desire to learn new skills and about new industries/customers.
• Excellent communications skills: oral, written and visual.
• Ability to manage and build relationships with people at all levels, including senior leadership, in a matrixed organisational environment.
• Excellent organisational and planning skills, including budget management.
• Ability to manage multiple activities simultaneously and prioritise workloads.
• Service-oriented attitude and ability to thrive in a dynamic, fast-paced environment.

Qualifications

Basic Qualifications:

• Education: Bachelor’s or Master’s degree (or equivalent) in a marketing related discipline is desired but not essential.
• Work experience: Demonstrable experience working on B2B integrated marketing campaigns, either client-side or with an agency.

At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 30 days’ vacation per year, gym subsidy, private medical insurance and 3 extra days leave per year for charitable work of your choice!

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 569,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. 

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.

Closing Date for Applications 20/07/2021

Accenture reserves the right to close the role prior to this date should a suitable applicant be found.