Interactive - Search Consultant (China KR, JP, TW)

About Accenture：

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .

About Accenture Interactive：

As one of the key services under Accenture, Accenture Interactive is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accentureinteractive.com to find out more about us.

Key Responsibilities

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• Together with the Integrated Search Lead, responsible for defining the strategic roadmap for the SEO activities and recommendations to be provided, with a focus on the Chinese market​

• Responsible for technical and content SEO review of the China website​

• Creation of SEO best practices and specific recommendations to enhance technical and content optimizations​

• Responsible for assessing SEO performance using the defined KPIs​

• Preparation and discussion with relevant stakeholders (Client, Client partner agency) of the quarterly Integrated Search report for China​

• Coordination with Client and Client partner agency on actions needed to implement recommendations provided both by Accenture and Client partner agency (no implementation responsibility, only coordination).

• Complementary Technical SEO review, using an enterprise SEO tool on a quarterly basis, of “SEO elements” that have the objective of increasing the visibility in organic search in China (e.g. broken pages, duplicate pages, images, links, robots, XML sitemap, non-indexable pages, broken links, redirects, etc.)​

• SEO best practice and recommendations to optimize the elements included in the Technical SEO review ​

• Content SEO review, using an enterprise SEO tool on a quarterly basis, monitoring the main proposed SEO performance trends to assess performance: natural search traffic, clicks & impressions, rankings for the most important searches / keywords​

• SEO best practice and recommendations to improve performance on search engines in terms of the elements assessed in the content SEO review​

• Summary of SEO performance insights and potential enhancements with respect to impact on agreed KPIs for China (to be included in the Quarterly Integrated Search report and shared)​

•  Coordination on actions needed to implement recommendations with Client and Client partner agency.

Experience, Attributes and Qualifications:

• Minimum 3 years experience, with preference for background in automotive sector​

• Background in digital marketing, marketing strategy and marketing content​

• Ability to translate business challenges into analytical and insights-based problem statements​

• Hands-on experience in SEO and Search at 360 degrees (technical, content, off-site aspects)​

• SEO experience for Chinese search engine Baidu and dedicated tools​

• Integrated / holistic search approach is a plus​

• Solid analytical and reporting skills​

• Solid project management skills and ability to manage multiple tasks concurrently, with ability to gain client alignment and collaborate with teams across borders and time zones​

• Proficient English level as service language and proficient Chinese​