Interactive - Journey and Content Director

About Accenture：

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .

About Accenture Interactive：

As one of the key services under Accenture, Accenture Interactive is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accentureinteractive.com to find out more about us.

Key Responsibilities

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• Act as advocate for local consumer, mapping content and channels across journeys for positive brand engagement​

• Responsible for localisation of customer journeys (provided by Global Brand Platform), focused on multichannel activation​

• Maintain and leverage data to support journey decision, liasing with in-market third party stakeholders to organise CRM activity and campaigns​

• Data and content mapping/matrices creation​

• Customer Journey design (local origination)​

• Campaign journey SFMC workflow design (this is included in all journey activation playbooks)​

• Develop KPI measurement guidelines – as per agile local market requirements​

• Develop audience targeting, segmentation and personalization across channels and touchpoints

• Manage local channel technical and content requirements, formats, content framework, localisation of global tool kit, as created and delivered by Brand Platform​

• Define and build localised journeys based on existing templates, in collaboration with clients and stakeholders ​

• Create and maintain documentation for local channels, formats, content framework​

• Management of cross-party workshops to determine and build local journey​

• Key learnings and best practice based on historical performance session with global and local​

• Use of campaign performance historic data to make recommendation on most efficient journey according to target audience, product and campaign strategy​

• Contribute to localisation brief, as created by Campaign Delivery team, by documenting the journey technical and creative requirements​

• Project manage CRM activation tasks including coordination of stakeholders, gathering of approvals and content production activities​

• Understand in-market retail support activities​

Experience, Attributes and Qualifications:

• Minimum 8 years of experience in digital marketing, marketing strategy and marketing content including content for social media, with preference for background in automative sector​

• Experience driving content strategy, including social media engagement rules​

• Ability to determine optimum consumer digital experience based on data and insights​

• Ability to provide recommendations to client on campaign planning, performance optimisation and process improvements​

• Campaign personalisation and optimisation experience (testing methods etc.)​

• SFMC tool practitioner experience (journey builder/email studio etc.)​

• KPI/Measurement framework understanding and experience (objective setting + aligning performance KPIS for reporting)