Interactive - Creative Director (Social)

About Accenture：

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .

About Accenture Interactive：

As one of the key services under Accenture, Accenture Interactive is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accentureinteractive.com to find out more about us.

Key Responsibilities

As a key member on an interdisciplinary team, the Creative Director owns the creative experience in social media channels, leading the development process from ideation through execution and translating brand and channel strategies into engaging, breakthrough concepts across social platforms.​

• Lead the development of campaign creative across all social channels, working with a cross- disciplines team to ensure cohesion​

• Drive the narrative and communications content across all social platforms​

• Ensure social creative is aligned on audience and platform(s) to achieve business objectives, using an insights-led approach​

• Leverage creative partnerships across social platforms to drive innovation​

• Ability to work collaboratively across the organization and act as a bridge for the Social, brand and market teams​

• Act as a social media champion within the creative team, maintaining a pulse on cultural, platform and program trends​

• Collaborate with integrated creative teams working on a range of advertising and marketing projects​

• Work closely with Global social lead, social editorial directors and market social leads on the creative strategy and execution​

• Lead conceptualization and direction for  of briefs and resulting creative that cut across the customer journey and experience, for product, experience and lifestyle​

• Present and defend content and concepts for both internal and client-facing meetings  ​

• Partner with production teams to ensure quality and efficiency in all production across social channels 

Experience, Attributes and Qualifications:

• Minimum 7 years experience in creative/content for digital channels​

• 3+ years leading social media creative strategy and/or creative​

• Online portfolio or of demonstrated work in the social media space​

• Experience in visual and/or copy development and production preferred ​

• Demonstrated expert level knowledge of content across social platforms and how social media fits within a larger marketing ecosystem ​

• Luxury or automotive experience preferred