Digital Marketing Manager

What you will do

Join our growing Accenture Interactive team, based in Prague, covering the region of Central Europe, to help our Clients identify, design and analyze new improved native digital business processes. The digital revolution is Accenture’s Interactive business. You'll design strategies and solutions that accelerate growth and generate value for our customers. 

In your position you will be a partner to clients – facing them, providing consulting and helping them in their digital transformation within your area of expertise.

Your aim will be to devise digital marketing strategies and be able to design, supervise their execution and optimization to attain their business goals. In your role you will:

• create the digital marketing strategies based on data, clients´ briefs and budgets 

• suggest the optimal channels and media mix 

• supervise a proper implementation of digital marketing campaigns and tools

• contribute to optimizing campaigns based on analytics and data

Who you are

You have leadership abilities since you will lead a team of consultants and you can think strategically in relation to client´s business. Teamwork and engaging communication skills are important for this role. We are looking for your experience in the following areas: 

• Devising and running digital marketing campaigns, incl. budgeting

• Knowledge of Marketing Cloud and personalization tools

• Knowledge of digital marketing tools (SEO, SEM, e-mail marketing, display advertising, PPC etc.)

• Knowledge of a content strategy and execution (incl. social media)

• Knowledge of web analytics and main metrics (bounce rate, average time on site, CPA, CPC etc.)

• Understanding of the UX/UI aspects in the marketing funnel

• Digital marketing campaigns optimization 

• Microsoft Excel knowledge – you are able to work with charts, pivots, trends, tables, etc.

If these goals reflect your ambitions, this is your chance to stand out and face our challenges in the best way. There are some further requirements:

Skills and abilities developed during 5+ years of work experience in above mentioned areas 

• Client facing abilities – presenting and selling to clients (business development) will be part of your agenda

• Strong analytical skills and ability to develop creative and breakthrough solutions

• Ability to work in a team and an aptitude for problem-solving

• Excellent interpersonal skills and ability to work with different stakeholders

• Hands-on approach

• Master's degree in economics or science (preferred but not essential)

• Czech or Slovak language + fluent English

• You love to share and learn new things

Why Accenture

Discover how you can bring your ideas and creativity to life in a friendly, dynamic and supportive environment. Grow with us and build a fast-moving career supported by excellent leaders. Thanks to their expertise and a structured and personalized training, you will learn a unique, widely-recognized working method that will transform you into a first-class professional.