Interactive - Copywriter (Social)

About Accenture：

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .

About Accenture Interactive：

As one of the key services under Accenture, Accenture Interactive is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accentureinteractive.com to find out more about us.

Key Responsibilities

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• Responsible for in-market copy content adaptation and adjustments based on an existing master copy​

• The copywriter will add local language relevance and nuance to the master copy and adapt text to length and format according to technical requirements across online, CRM and social channels​

• Strong understanding of local digital consumer, with ability to creatively adapt global modular content assets to be relevant in-market​

• Participate in project briefings, collaborating with account, analytics, journey and social teams to drive local campaign orchestration​

• Provide guidance about the best way to leverage and present copy for local campaigns

• Provide copy input for market-specific copy and adaptation needs​

• Analyse master global brand campaign kit in order to identify gaps between local market copy and channel needs, and available master assets​

• Coordinate with production and creative hubs to communicate market guidelines and briefs, including third party production suppliers, as appropriate​

• Copy creation and adaptation support for market-specific activities for some assets focused on quick turnaround requests ​

• Analyse copy and assets available in DAM for completeness, tagging, IP rights and versioning to keep control over relevant and non relevant copy for market​

• Enrich campaign briefs, adding content adaptation guidelines, versioning requirements and creative guidelines​

• Develops copy content following the brand and market communication guidelines​

• Supports creative and content production areas clarifying and troubleshooting copywriting issues​

• Supports copy content legal and creative approvals​

• Provide and document guidelines regarding visualisation of text on digital channels​

• Coordinate with client and third parties copy adaptation needs, including coordination of legal approvals, financial verbiage and coordination with other agencies​

• Supports creation and enrichment of campaign brief, providing guidelines to production and activation teams regarding text style, positioning, font size and type

Experience, Attributes and Qualifications:

• Copywriter with at least 3-5 year of experience in digital content, including social media​

• Understanding of copy writing activities to be able to guide local engagement team and local client on effort estimation and interaction with third parties​

• Understanding of digital analytics and key content/channel metrics is an asset