Interactive - Art Director (Social)

About Accenture：

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .

About Accenture Interactive：

As one of the key services under Accenture, Accenture Interactive is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accentureinteractive.com to find out more about us.

Key Responsibilities

• Responsible for highly localised content, re-touching small and medium complexity compositions on images, owned and 3° party social content​

• Strong understanding of local digital consumer, with ability to creatively adapt global modular content assets to be relevant in-market​

• Participate in project briefings, collaborating with account, analytics, journey and social teams to drive local campaign orchestration​

• Provide guidance about the best way to leverage and present channel content for local campaigns

• Provide creative input for market-specific content creation and adaptation needs​

• Analyse master global brand campaign kit in order to identify gaps between local market channel needs and available master assets​

• Coordinate with production and creative hubs to communicate market guidelines and briefs, including third party production suppliers, as appropriate​

• Provide creative content creation and adaptation support for market-specific activities for some content, focused on quick turnaround requests ​

• Analyse assets available in DAM for completeness, tagging, IP rights and versioning to keep control over relevant and non relevant content for market​

• Enrich campaign briefs, adding content adaptation guidelines, technical specs, versioning requirements and creative guidelines​

• Re-touching activities include small and medium complexity compositions, with expectation to be able to work on high complexity compositions ​

• Follow guidelines of asset packaging: for adaptation, prepare editable and layered formats and for activation prepare hi res assets in the format according to channel​

• Perform upload and tagging activities of any material built in local market, in collaboration with Librarian Services hub​

• Manage content efficiency reports and recommend local content approach to achieve re-use targets

Experience, Attributes and Qualifications:

• Graphic designer with at least 3-5 year of experience in digital content, including social media​

• Understanding of video editing activities to be able to guide local engagement team and local client regarding effort estimation and interaction with third parties, or video shooting and editing teams​

• Advance skills in Adobe CS tools including intermediate skills in InDesign​

• Basic to intermediate skills in CGI and Video making/editing tools (i.e. Autodesk Maya)