Analytics in Market - French

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 514,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.pt

Key Responsibilities

. Responsible for delivery of actionable local insights, market-specific research and bringing localisation of audience segmentation to life in market campaigns
. Interlock with global analytics hub in Mumbai, ensuring front end analytics are relevant and adopted in local markets, including dashboards, models, A/B testing, etc.
. Responsible for developing and delivering Analytics roadmap for the market, identifying priorities and business goals to be driven or influenced by Analytics
. Creation of action plans for market using analytics outputs and insights across digital, customer, campaign and social media
. Support business performance tracking and analysis, insights generation to drive marketing actions, optimization of different processes along the entire sales funnel
. Manage end-to-end analytics activities including data reports, data enrichment, campaign KPIs and insights according to market specific objectives

. 5-10 years experience, with preference for background in analytics services for automotive sector
. Background in digital marketing & analytics, marketing analytics strategy
. Ability to translate business challenges into analytical and insights-based problem statements
. Exposure to data science approaches like predictive modelling, customer segmentation etc. and impact areas in marketing a benefit
. Solid project management skills and ability to manage multiple tasks concurrently, with ability to gain client alignment and collaborate with teams across borders and time zones

. Native language - French

. Fluency in English