Analyst-Social Media Community Manager

Skill required: Social Media Community Manager - Social Media Sales & Marketing

Designation: Management Level - Analyst

Job Location: Mumbai

Qualifications: Any Graduation

Years of Experience: 3-5 years

About Accenture Operations

In today's business environment, growth isn't just about building value-it's fundamental to long-term business survival. So how do organizations sustain themselves? The key is a new operating model-one that's anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients-by harnessing talent, data and intelligence to revolutionize their operating models. Operations is one of four services that make up one Accenture -the others are Strategy and Consulting, Interactive and Technology. Visit us at www.accenture.com

What would you do?

Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client’s business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth.

We’re looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership.

The team is responsible for owning the relationship between the brands and their social media communities on the organization’s market-level owned social media channels, across the major social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn). They manage the day-to-day operation of the brand’s in-market social media channels across the major platforms. The work on implementing all elements of the Social Media Strategy relating to in-market management, including publishing content and social customer care, follow platform and community trends to develop recommendations for optimization. They help ensure the social media guidelines are adhered to across all platforms, such as when to publish content, tone of voice, and how to escalate potential reputational threats. The team collaborates with CRM and other marketing teams is imperative to create industry-leading customer experiences across all touchpoints.

The team is responsible for Social Media Sales & Marketing enablement, performance, and insight & optimization. Such as marketing strategy, marketing & customer analytics, customer experience management and interaction, marketing operations & platforms, and innovation. They work on the Management of social media communities using social media management tools. They are responsible for responsive messaging across organic, paid, and boosted activity, activating social media campaigns/content, providing social customer case, Social media crisis management and tracking and escalation of reputational threats, generation and nurturing of social media leads

What are we looking for?

We are looking for individuals who have the following skillset:

• Social Media Monitoring & Analytics
• Project Management
• Digital Marketing
• Salesforce Marketing Cloud
• Social Media Sales & Marketing
• Adaptable and flexible
• Ability to establish strong client relationship
• Prioritization of workload
• Commitment to quality
• Written and verbal communication

Roles and Responsibilities

• In this role, you are required to analyze and solve lower-complexity problems
• Your day to day interaction is with peers within Accenture before updating supervisors
• You may have limited exposure with clients and/or Accenture management
• You will be given moderate level instructions on daily work tasks and detailed instructions on new assignments
• You will need to be well versed with basic statistics and terms involved in the day to day business and use it while discussing with stakeholders
• You will be expected to constantly be on the lookout for ways to enhance value for your respective stakeholders/clients
• The decisions you make impact your work and may impact the work of others
• You will be an individual contributor as a part of a team, with a focused scope of work.

Please note this role may require you to work in rotational shifts.