Interactive - In-Market Senior CRO Specialist

About Accenture：

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .

About Accenture Interactive：

As one of the key services under Accenture, Accenture Interactive is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accentureinteractive.com to find out more about us.

Key Responsibilities

• Responsible for communicating actionable local insights, market-specific research and bringing localisation of audience segmentation​

• Bring forward market specific objectives in CRO and Analytics activities​

• Interlock with global analytics hub in Mumbai, ensuring front end analytics are relevant and adopted in local markets.​

• Responsible for developing Analytics & CRO roadmap for the market, identifying priorities and business goals to be driven or influenced by Analytics​

• Creation of action plans for market using analytics outputs and insights across digital, customer, campaign and social media​

• Support business performance tracking and analysis, insights generation to drive marketing actions, optimization of different processes along the entire sales funnel​

• Responsible to define qualitative and quantitative analysis to identify CRO opportunities ​

• Responsible to execute deliveries, working in close  contact with UX/UI Design, Analytics and Digital Marketing Local Team as well as with the Mumbai hub

• Feedback on localised analytics reports including optimisations and insights for campaigns, consumer research and asset adoption figures​

• Communicate and share key learnings and best practice based on historical performance ​

• Communicate cross functional insights and analysis results to leadership ​

• Identify new analytic trends/data needs that build the client’s value case​

• Interface with clients on technical and business issues from initiation through delivery​

• Work with functions to conduct scenario planning & analysis and interpret trends and variances​

• Work with offshore delivery leads to build and execute analytics plans and priorities

Experience, Attributes and Qualifications:

• Minimum 5 years experience, with preference for background in automotive sector​

• Background in digital marketing, marketing strategy and marketing content​

• Ability to translate business challenges into analytical and insights-based problem statements​

• Hands-on experience in experimentation (AB, MVT testing), is an asset​

• Exposure to data science approaches like predictive modelling, customer segmentation etc. and impact areas in marketing a benefit​

• Solid project management skills and ability to manage multiple tasks concurrently, with ability to gain client alignment and collaborate with teams across borders and time zones​

• Profecient English level as service language