Manager-Insights & Intelligence

Skill required: Marketing & Customer Analytics - Campaign Management

Designation: Management Level - Manager

Job Location: Mumbai

Qualifications: BTech/MCA/MSc/Master of Business Administration/Master of Engineering

Years of Experience: 13-18 years

About Accenture Operations

In today's business environment, growth isn't just about building value-it's fundamental to long-term business survival. So how do organizations sustain themselves? The key is a new operating model-one that's anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients-by harnessing talent, data and intelligence to revolutionize their operating models. Operations is one of four services that make up one Accenture -the others are Strategy and Consulting, Interactive and Technology. Visit us at www.accenture.com

What would you do?

You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area.

You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst.

Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.

What are we looking for?

We are looking for individuals who have the following skillset:

• Adobe AEM/CQ
• Adobe Analytics
• Adobe Audience Manager
• Robotics Process Automation (RPA)
• Salesforce Marketing Cloud
• Ability to establish strong client relationship
• Strong analytical skills
• Written and verbal communication
• Process-orientation
• Thought leadership

Roles and Responsibilities

• In this role you are required to identify and assess complex problems for area of responsibility
• You will need to create solutions in situations which requires an in-depth analysis/evaluation of variable factors
• This will require alignment to strategic direction set by senior management when establishing near-term goals
• Your primary interaction will be with senior management at a client and/or within Accenture, involving matters that may require acceptance of an alternate approach
• Some latitude in decision-making is involved, you will act independently to determine methods and procedures on new assignments
• You will need to flag risks to clients and Accenture stakeholders and propose action plans where needed
• You will need to have an innovative mindset to identify improvement opportunities to optimize processes, decrease costs and increase client value
• Decisions that you make in this role will have a major day to day impact on area of responsibility
• You will be managing medium - large sized teams and/or work efforts at a client or within Accenture
• You would require transformation mindset and eye for identifying automation/process improvement opportunities.

Please note this role may require you to work in rotational shifts.