Go to Market for Marketing Insights and Intelligence Senior Manager
LOCATIONS:
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
In today’s business environment, growth isn’t just about building value—it's fundamental to long-term business survival. So how do organizations sustain themselves? The key is a new operating model—one that's anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients—by harnessing talent, data and intelligence to revolutionize their operating models.
Operations is one of four services that make up one Accenture –the others are Strategy and Consulting, Interactive and Technology.
The Senior Manager Go to Market (GTM) for Marketing Insights and Intelligence is responsible for creating solutions and value propositions for data driven marketing for our clients. This role will have the responsibility to define the data driven marketing journey, value proposition, transformation and impact on end customers. This role collaborates with sales leads, technology, applied intelligence and account management teams to drive effective client conversations.
Key Responsibilities
Independently lead detailed solution development and value architecting for new business opportunities for Marketing Insights Intelligence
Understand client priorities and needs and shape the Insights solutions, transformation roadmap and value proposition utilizing in- depth knowledge of marketing insights and intelligence
Participate in client workshops, respond to RFPs, prepare proposals and value propositions, and present in oral
Generate innovative solution ideas by collaborating with delivery and technology teams, as required
Work with all stakeholders Operations Sales Account Lead, Solutioning, Commercial, and Delivery to shape these solutions
Work with Sales and Account team, and partner with other Accenture entities to originate and shape opportunities
Post Covid- expect 70% travel to support pursuits
Basic Qualifications
Bachelor’s degree
Minimum 5 years of experience in marketing, across two or more of these areas: CRM/customer analytics, digital marketing analytics, eCommerce and/or experimentation
Preferred Qualifications
Master’s Degree preferred, MBA
Client transformation and change management experience
Experience in client meeting facilitation, presentation in orals, engaging with senior client stakeholder
Exceptional problem-solving skills and experience working in unstructured situations with minimal guidance
Experience delivering value and outcomes for clients within defined timeline
High energy, passion, resilience, and drive
Ability to multi-task and think creatively
Excellent communication skills
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For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement.
Requesting An Accommodation
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