Marketing Automation Specialist
LOCATIONS:
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
In today’s business environment, growth isn’t just about building value—it's fundamental to long-term business survival. So how do organizations sustain themselves? The key is a new operating model—one that's anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients—by harnessing talent, data and intelligence to revolutionize their operating models.
Operations is one of four services that make up one Accenture –the others are Strategy and Consulting, Interactive and Technology.
As a Marketing Automation Specialist you will be an expert in deploying campaigns in a marketing automation system. Acting as a tactical contributor, you will own the system execution of strategic plans as well as architect solutions for components of larger projects. You will build assets including emails, landing pages, and forms and verify accuracy with a rigorous quality assurance process. Working with the strategic project lead you may participate in client meetings and provide input or guidance on email marketing tactics.
Key Responsibilities:
Translate project requirements and build solutions in marketing automation platforms
In marketing automation system, create campaigns to support lead nurture, lead scoring, event promotion, and data management
Produce marketing campaign assets including emails, landing pages, and forms within a marketing automation WYSIWYG editor
Perform quality assurance on assets and programs
Provide internal and client facing documentation
Report on campaign performance, including results of any tests
Participate on a team responsible for planning, estimating, and managing deliverables
Basic Qualifications:
Minimum of 3 years of experience in marketing and demand generation
Minimum of 2 years of experience in Marketo
Preferred Qualifications:
Understanding of email marketing techniques, best practices, and metrics
Basic understanding of HTML and CSS preferred
Able to learn systems and acquire technical skills quickly
Problem solving attitude
Organized and detail oriented
Team player but able to work independently as well
Strong written and verbal communicator
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Requesting An Accommodation
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Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
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