Senior Analyst-Campaign Management

Skill required: Campaign Management - Salesforce Marketing Cloud

Designation: Management Level - Senior Analyst

Job Location: Mumbai

Qualifications: Any Graduation

Years of Experience: 5-8 years

About Accenture Operations

In today's business environment, growth isn't just about building value-it's fundamental to long-term business survival. So how do organizations sustain themselves? The key is a new operating model-one that's anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients-by harnessing talent, data and intelligence to revolutionize their operating models. Operations is one of four services that make up one Accenture -the others are Strategy and Consulting, Interactive and Technology. Visit us at www.accenture.com

What would you do?

Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client’s business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth.

We’re looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership.

The campaign management team focuses on planning, executing, tracking, and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to the evaluation of results. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. This Channel requires a good understanding of digital marketing, email marketing, and technologies like Salesforce CRM, Salesforce Automation studio, Google DV360, and Responsys

You will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.

What are we looking for?

We are looking for individuals who have the following skillset:

• Campaign Management
• HTML (Hypertext Markup Language)
• Salesforce Pardot
• Problem-solving skills
• Commitment to quality
• Written and verbal communication
• Ability to manage multiple stakeholders
• Ability to meet deadlines

Roles and Responsibilities

• In this role, you need to analyze and solve increasingly complex problems
• Your day to day interactions is with peers within Accenture
• You are likely to have some interaction with clients and/or Accenture management
• You will be given minimal instruction on daily work/tasks and a moderate level of instructions on new assignments
• You will need to consistently seek and provide meaningful and actionable feedback in all interactions
• You will be expected to be constantly on the lookout for ways to enhance value for your respective stakeholders/clients
• Decisions that are made by you will impact your work and may impact the work of others
• You would be an individual contributor and/or oversee a small work effort and/or team.

Please note this role may require you to work in rotational shifts.