Paid Media Campaign Strategist
LOCATIONS:
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
In today’s business environment, growth isn’t just about building value—it's fundamental to long-term business survival. So how do organizations sustain themselves? The key is a new operating model—one that's anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients—by harnessing talent, data and intelligence to revolutionize their operating models.
Operations is one of four services that make up one Accenture –the others are Strategy and Consulting, Interactive and Technology.
The client team mission is to create or modify customer communications in support of Domain and business priorities.
We Are:
Marketing Operations is the global managed services arm of Accenture Interactive. We activate and optimize hyper-relevant, data-driven, brand experiences to deliver breakthrough marketing-led growth, cost effectively, across all digital consumer touchpoints and channels.
Advance your career in a fast-accelerating digital marketing agency on track to transform the industry and dominate the market. Disrupt, innovate, and change the way frictionless marketing strategy is delivered to clients at scale. Deploy new technologies and data-driven insights. Transform the performance of leading brands. Grow alongside our global talent network. Join Accenture Interactive Operations.
Accenture people build careers in four different areas of our business: Consulting, Technology, Outsourcing and internal Corporate Functions. Each area offers a unique career experience and a compelling mix of work and training opportunities, work environment and structure for career progression.
Business Process Services professionals work on projects across a range of business processes, business applications and information technology. They may provide technology services, such as application management, infrastructure management and systems integration, or they may deliver business process outsourcing services, including finance and accounting, procurement and human resources. Depending on the role, Operations professionals may be based at a client’s office or in one of Accenture’s 50 delivery centers around the world.
You Are:
The Client Strategy & Operations Specialist is responsible for providing front line world-class service to our clients while also ensuring the successful management of campaign operations. This role supports the senior account team members to ensure that client deliverables are met and also working closely with our delivery team to ensure that accounts run smoothly. You will serve as the internal and external knowledge experts and consultative business strategists on all things paid media.
The Work:
Serve as liaison between Marketing Operations and the day-to-day client contacts as well as internally between Client Services & Delivery
Develop, manage and maintain partnerships with day to day clients while honing skills in communicating strategically with more senior level Client contacts as needed
Support AD in communicating with Clients regarding new product launches (internal and external), business opportunities and Client service issues
Help AD develop compelling proposals for up-sell and cross-sell opportunities and actively grow account revenue by demonstrating excellence in campaign management
Responsible for onboarding and continuous training of Delivery team
Partner with Sales/Product Marketing on project briefs, case studies and ensure consistent delivery and collaboration on objectives throughout projects
Work closely with Product on scoping new product offerings and provide client feedback on current features
Manage day to day relationships with relevant supply side partners to ensure smooth delivery of Marketing Operations’ services
Collaborate with campaign delivery teams on campaign strategy and execution by following and evolving processes and standards
Coordinate campaign execution between client, delivery, and other internal teams
Analyze data and assist in creating insights for reporting
Participate in client calls and in person meetings, presenting when appropriate
Participate in formal business reviews with key clients
Test campaign objectives feasibility, checking into specs, platform capabilities, etc.
Oversee campaign pacing to maintain desired spend delivery throughout campaign flight
Work with the Delivery team to perform optimizations within campaigns to maximize KPI results
Continuously assess pod processes with the mindset of becoming more efficient and cutting down on the number of human errors
Basic Qualifications:
Minimum of 2 years’ experience in a consulting, professional services, IT or marketing department
Minimum of 2 years of paid media experience
Preferred Qualifications:
Bachelor’s Degree
Advanced expertise in Excel and PowerPoint
Experience with campaign data analysis and presentation
Marketing Industry Certification
Proven ability to work independently and as a team member
Strong communication (written and oral) and interpersonal skills
Good organizational, multi-tasking, and time-management skills
Good communication (written and oral)
Experience working with diverse, global teams
Travel:
This position requires travel of up to 15% to multiple customer locations
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Requesting An Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
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